You don't have to spend a fortune to boost your sales! Take a look at these 10 quick and ways to send your profits to the moon without digging into you advertising budget.
1. Test and Evaluate
Have you ever wondered just how much of your advertising budget should go toward experimenting with the latest marketing strategies? Marketing gurus say... spend 20 percent looking for new and improved marketing methods, while the remaining 80 percent uses the “tried and true” marketing strategies to keep the profits flowing.
2. Capture Attention on your Website
Use headlines that leap out and grab the reader’s attention to moment they open your Web page. Hey, they’re just like you... if their attention isn’t caught immediately, they ‘re ready to surf on the more exciting things!
3. Use the Best-Kept Marketing Secret - Postcards
Postcards are quick and easy to read, not to mention the fact that you can shave off a great deal of wasted advertising expenses by targeting your market. Hey, they’re cheap and convenient for you, and they get read more than other types of advertising materials... a winner all the way around!
4. Let Customers Sell You
Some things sound better coming from someone else. Yes, it’s hard to brag your business up as effectively as a satisfied customer. Testimonials are evidence that you deliver what you promise. Paste them across ads, your Website, and any other sales copy you happen to distribute.
5. Just Ask
Great salesmen take the time to listen to the questions the customer has, identify their wants and needs, then ask for the sale. That’s right, they're not afraid to just ask them to buy! Sometimes customers just need that little bit of pressure to cement the deal.
6. Raise the Value
Sometime value is only in they eyes of the beholder. You can raise the perceived value of your products by pointing out benefits that consumers may have overlooked. While you’re at it, raise the price. Yeah, we all know that more valuable items have higher price tags! Don’t be surprised if your profits skyrocket.
7. Make it Easy to Decide
Have you ever had a hard time deciding what to buy? Uh-huh, you don’t always come to a conclusion immediately. Every time a customer walks out of the store without making a decision, you take a big chance on losing the sale. Keep the options to a minimum to maximize the sales numbers.
8. Break it Down
Got a big ticket item? Break the price into bite sizes for more appeal. Yeah, 90 cents a day sounds much cheaper than $325!
9. Create Bonuses
An unexpected bonus with a purchase makes it seem like you got a lot more for your money. Keep customers smiling when they walk away from the cash register, and they’ll keep coming back for more.
10. Handle Customer Complaints With a Little TLC
Don’t waste time getting to the bottom of the problem. Customers want to feel they are being heard, or they wouldn’t take the time to complain to you. Are you afraid that you’ll be losing profit, if you have to bend too far backwards to accommodate them? Think of it this way... an unhappy customer you turn into a happy customer will become a loyal customer. Yeah, it’ll pay in the long run.
ABOUT THE AUTHOR
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Thursday, November 29, 2018
Monday, November 12, 2018
Direct Sales Marketing Best Practices: Boost Direct Sales by 50% With These Two Words!
One of the Deadliest Mistakes many direct sales consultants and home party business owners make in their business is lack of follow-up! This deadly mistake is tied to misconception that you are not selling, you are just sharing! Direct Sales is the business. Direct Selling, with they key word being selling is the name of the game. Home parties is the avenue by which these sales are made.
A number days ago I received a call from a prospective client who had been prospected into a travel business while at the grocery store. Intrigued by the concept and spurred on by her love for travel she quickly enrolled. She did the usual 48 hour follow up with her upline where they 3-wayed a number of people. After a few hours of this they parted ways. Her uplines admonition was to enroll at least 1000 people per year, because come December 31st, of the 1000 she enrolled, only 300 will survive.
When you consider that you lose 10% of your influence every month that you are not in contact with your clients, this is valuable advice indeed! - Renegade Coach
One of the Deadliest Mistakes many direct sales consultants and home party business owners make in their business is lack of follow-up! This is definitely a direct sales best practices to make direct sales effort successful. This deadly mistake is tied to misconception that you are not selling, you are just sharing! Direct Sales is the business. Direct Selling, with they key word being selling is the name of the game. Home parties is the avenue by which these sales are made.
You have all heard this one before, The fortune is in the Follow – Up! I have a good friend, involved in Mary Kay, a formidable direct selling company. She has been driving a Pink Cadillac longer than I care to remember. But this article is certainly not about Pink Cadillacs, plush velvet seats and cruising down the streets on a Saturday night! What is impressive about this soon to be National sales director is how loyal her customers are to her and her direct sales business. Get this, she has a 90% retention rate going on 21 years!
Want to know the secret to her success? I bet you do! Its’ called follow up and follow through! It is called validation, it is called appreciation! And boy is she good at it! Kudos Nancy Sutherland!
According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your job as a direct sales consultant is to create and keep a customer.
No matter how massive or how limitted your marketing budget, (By The Way this is a another deadly home party business mistake, not having a marketing budget) you cannot afford to be without this powerful, inexpensive, relationship building tool. We shall call it a thank you letter and/or thank-you card!
Writing thank you cards and noted need not be an overdrawn process. Thank-you it is said, is the mark of an educated individual.
For the price of a stamp, a card and well written let’s say 25-50 words you stand to make a killing!
Sending business thank you notes is an efficient, inexpensive way to:
1). Turn one-time buyers into loyal lifetime customers. It is also a great way to shorten the intervals between purchases! If you struggle to find thank you messages to write in cards just hop onto the internet, you will find may a template!
2). Business thank you cards or letters will increase your customer referrals. Every bit of business referred costs you nothing in advertising or sales commissions. Now how is that for increasing sales by 50% without increasing your marketing budget?
Direct Sales Marketing Success Tip: When you receive referrals, be sure to send a thank you note as well as a gift! What a lovely way to say thank you and evern better promote your home party company products. Just make the gift appropriate to the recipient.
3). For direct sales business, we all know that the summer months tend to be the slowest. Think of your thank you notes and cards as off season marketing. Hallmark, the card company implemented one such method with outstanding results. They sent out some coupons with their thank you and boy they had some of the highest grossing sales in the months of June, July and August and get this for Christmas stuff!
4) Seth Godin, well known author and uber marketer says “ideas that spread, win!” How true. Sending a card or a note is so unconventional you are bound to create a buzz. Now this is what we call word of mouth. Direct Mail messages consistently beat all other marketing avenues. Why? Because direct mail pieces have a long shelf life. I may not act upon it now, but how many of you have kept cards and advertorials with the intention of getting to it only to forget. Then one day you are pleasantly surprised to find it and act upon it immediately? Get the edge over your competition and keep your name in front of decision makers eyes and records.
As Mark Sanborn asserts "The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility. Remember too that your business is about R.O.I
Relationships,
Outcomes and
Improvements.”
WHAT ARE YOU DOING TO ENSURE UNINTERRUPTED HOME PARTY BUSINESS GROWTH AND PROFITS?
By : Patricia Makhulo
ABOUT THE AUTHOR
I am Party Plan Pat author of The Little Black Book Of Home Party Plans Success Secrets. I was once a struggling home party consultant. I started in the Home Party Plan Industry with zero skills. I did what most other people do, jump from company to company. I kept experiencing failure & I blamed everyone except me. It wasn’t the company,the compensation plan & people didn’t suck. It was me! Get Your FREE Copy of 10 Deadly Direct Sales And Home Party Business Mistakes Today!
http://www.homepartyplansuccesstips.com/
A number days ago I received a call from a prospective client who had been prospected into a travel business while at the grocery store. Intrigued by the concept and spurred on by her love for travel she quickly enrolled. She did the usual 48 hour follow up with her upline where they 3-wayed a number of people. After a few hours of this they parted ways. Her uplines admonition was to enroll at least 1000 people per year, because come December 31st, of the 1000 she enrolled, only 300 will survive.
When you consider that you lose 10% of your influence every month that you are not in contact with your clients, this is valuable advice indeed! - Renegade Coach
One of the Deadliest Mistakes many direct sales consultants and home party business owners make in their business is lack of follow-up! This is definitely a direct sales best practices to make direct sales effort successful. This deadly mistake is tied to misconception that you are not selling, you are just sharing! Direct Sales is the business. Direct Selling, with they key word being selling is the name of the game. Home parties is the avenue by which these sales are made.
You have all heard this one before, The fortune is in the Follow – Up! I have a good friend, involved in Mary Kay, a formidable direct selling company. She has been driving a Pink Cadillac longer than I care to remember. But this article is certainly not about Pink Cadillacs, plush velvet seats and cruising down the streets on a Saturday night! What is impressive about this soon to be National sales director is how loyal her customers are to her and her direct sales business. Get this, she has a 90% retention rate going on 21 years!
Want to know the secret to her success? I bet you do! Its’ called follow up and follow through! It is called validation, it is called appreciation! And boy is she good at it! Kudos Nancy Sutherland!
According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your job as a direct sales consultant is to create and keep a customer.
No matter how massive or how limitted your marketing budget, (By The Way this is a another deadly home party business mistake, not having a marketing budget) you cannot afford to be without this powerful, inexpensive, relationship building tool. We shall call it a thank you letter and/or thank-you card!
Writing thank you cards and noted need not be an overdrawn process. Thank-you it is said, is the mark of an educated individual.
For the price of a stamp, a card and well written let’s say 25-50 words you stand to make a killing!
Sending business thank you notes is an efficient, inexpensive way to:
1). Turn one-time buyers into loyal lifetime customers. It is also a great way to shorten the intervals between purchases! If you struggle to find thank you messages to write in cards just hop onto the internet, you will find may a template!
2). Business thank you cards or letters will increase your customer referrals. Every bit of business referred costs you nothing in advertising or sales commissions. Now how is that for increasing sales by 50% without increasing your marketing budget?
Direct Sales Marketing Success Tip: When you receive referrals, be sure to send a thank you note as well as a gift! What a lovely way to say thank you and evern better promote your home party company products. Just make the gift appropriate to the recipient.
3). For direct sales business, we all know that the summer months tend to be the slowest. Think of your thank you notes and cards as off season marketing. Hallmark, the card company implemented one such method with outstanding results. They sent out some coupons with their thank you and boy they had some of the highest grossing sales in the months of June, July and August and get this for Christmas stuff!
4) Seth Godin, well known author and uber marketer says “ideas that spread, win!” How true. Sending a card or a note is so unconventional you are bound to create a buzz. Now this is what we call word of mouth. Direct Mail messages consistently beat all other marketing avenues. Why? Because direct mail pieces have a long shelf life. I may not act upon it now, but how many of you have kept cards and advertorials with the intention of getting to it only to forget. Then one day you are pleasantly surprised to find it and act upon it immediately? Get the edge over your competition and keep your name in front of decision makers eyes and records.
As Mark Sanborn asserts "The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility. Remember too that your business is about R.O.I
Relationships,
Outcomes and
Improvements.”
WHAT ARE YOU DOING TO ENSURE UNINTERRUPTED HOME PARTY BUSINESS GROWTH AND PROFITS?
By : Patricia Makhulo
ABOUT THE AUTHOR
I am Party Plan Pat author of The Little Black Book Of Home Party Plans Success Secrets. I was once a struggling home party consultant. I started in the Home Party Plan Industry with zero skills. I did what most other people do, jump from company to company. I kept experiencing failure & I blamed everyone except me. It wasn’t the company,the compensation plan & people didn’t suck. It was me! Get Your FREE Copy of 10 Deadly Direct Sales And Home Party Business Mistakes Today!
http://www.homepartyplansuccesstips.com/
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