When most of us think of racking up massive sales, we
imagine a product or service that EVERYONE will want.
The person who comes up with the next paperclip or comb
will strike it rich, right?
Mass appeal products do garner massive sales, BUT getting
your product on the radar screen of millions of consumers
is an extremely difficult and expensive task. Even large
corporations who spend millions often miss the mark and
their product winds up remaindered on the shelves of
discount dollar stores.
A much better way to turn your ideas into profits is to
market to niches. A niche is a tightly defined group of
consumers who are deeply interested in a specialized line of
products or services.
Not everyone is interested in fine clocks, but thousands of
people ARE and will pay good prices for them. A web site
that becomes known as a center for fine Austrian
grandfather clocks might easily outpace a site selling $10
watches. Put simply, it is better to sell to a few people who
REALLY want your product than a lot of people who don't
care much about what you sell.
This is particularly true on the Internet. Sites like
Amazon.com and E-Bay are jockeying for the 20% anchor
store position. Meanwhile, niche audiences account for a
whopping 80% of online consumers and commerce.
You can turn niche sales into big sales by catering to lots of
good niche audiences. At AllenBeys we offer a very large
collection of carefully niched pages offering 16,000 items
from 15 countries.
These aren't the kinds of products you would likely find at
Walmart or Kmart. People flock to our online store to
discover the stunning, the unusual, the hard to find, and the
one-of-a-kind.
History buffs revel in our replicas of blunderbusses, suits of
armor, Samurai swords, and Sherlock Holmes Chess Sets.
Think about it a moment. Where else can you find a
realistic blunderbuss if that's what you really want? - (and
you might be surprised at the thousands of people who take
great delight in historical objects like these).
Start creating your niche empire. Find an audience that
deeply craves a hard-to-find item. Then add to your
success by uncovering more niche groups whose loyalty
and sales you can quickly attract by satisfying their
specialized needs.
ABOUT THE AUTHOR
Carol Cook is one of the founders of Allenbeys.com, the
site that searches the world for unique, hard to find
products in unusual categories. There's no ho-hum
shopping here! See their 16,000 items at
http://www.allenbeys.com Reach Carol at
allenbeys@allenbeys.com.
Monday, October 29, 2018
Saturday, October 13, 2018
6 Amazing Tactics to Boost Your Website Sales
Tearing your hair over the few meager dollars your website is making? Despairing that your internet sales will never get out of the doldrums? Try these six great tactics to convert kickers into clickers and see your sales soar.
1. Make sure your web site loads fast. This can often be achieved by cutting down on the number of banners and other graphics, especially on the first or home page. Use small square banners amongst the quality content on your pages, and use simple text links to take visitors to your products or affiliate offerings.
2. Look for online businesses that are selling related products to the theme of your site and offer them free advertising space. (Yes, free! Don’t be mean!) Ask them for a link to your site from theirs in return. If their sites are well known and respected this will reflect well on your own and will build trust and confidence in your visitors. Plus you will benefit from the back-link to your site in the search engines.
3. Always give people some means of contacting you, either by email or telephone. Interacting with your visitors in a polite and helpful way when they have questions about any of your products or services will convert to more sales. Your business address should also be on the website as this tells your visitors you are serious about your business.
4. Have a ‘Q & A’ page on your site with answers to those questions your visitors are most likely to ask. To begin with you may need to generate these questions from you own experience of your niche. Then, after a while when you begin to get questions coming in through the ‘Contact Us’ links on your site, you will be able to add these to your ‘Q & A’ page as well.
5. Letting your visitors know how generous you are will get you brownie points big time. Think of a good cause that your visitors can identify with and tell them that, during your special promotion, you will donate say $1 dollar per sale, or maybe a percentage of the selling price, to such-and-such a cause. Visitors will respond readily to such magnanimous giving. Of course, you must follow this up after the promotion with a note on your site saying how much you were able to send as a result of their fulsome purchases.
6. Every website should have a newsletter or course on offer. These can be easily set up using an auto-responder and will enable you to keep in touch with your visitors on a regular basis. Your newsletter content will remind them of the benefits of visiting your site and you can give them the heads up on all the exciting new products and services you are offering.
Keep each ‘issue’ short but full of useful content that your subscribers will be grateful to receive.Put as many of these six tactics to work on your website as you can and see the difference. Every website needs sales, which means you must have visitors, and preferably repeat visitors who will buy again and again.
And the way into your visitors’ hearts is to demonstrate that you are a kind, thoughtful and generous human being- not just someone out to make a quick buck. Find a way into their hearts and minds and you can’t lose.
ABOUT THE AUTHOR
Mervyn Love is the author of articles covering such topics as Internet Marketing, Creative Writing and Natural Health remedies. Visit http://www.fortresspublishing.com for a whole range of Internet marketing resources, reviews and articles. Subscribe to his newsletter for Internet Marketers at: http://www.fortresspublishing.com/MPNsplash.html
1. Make sure your web site loads fast. This can often be achieved by cutting down on the number of banners and other graphics, especially on the first or home page. Use small square banners amongst the quality content on your pages, and use simple text links to take visitors to your products or affiliate offerings.
2. Look for online businesses that are selling related products to the theme of your site and offer them free advertising space. (Yes, free! Don’t be mean!) Ask them for a link to your site from theirs in return. If their sites are well known and respected this will reflect well on your own and will build trust and confidence in your visitors. Plus you will benefit from the back-link to your site in the search engines.
3. Always give people some means of contacting you, either by email or telephone. Interacting with your visitors in a polite and helpful way when they have questions about any of your products or services will convert to more sales. Your business address should also be on the website as this tells your visitors you are serious about your business.
4. Have a ‘Q & A’ page on your site with answers to those questions your visitors are most likely to ask. To begin with you may need to generate these questions from you own experience of your niche. Then, after a while when you begin to get questions coming in through the ‘Contact Us’ links on your site, you will be able to add these to your ‘Q & A’ page as well.
5. Letting your visitors know how generous you are will get you brownie points big time. Think of a good cause that your visitors can identify with and tell them that, during your special promotion, you will donate say $1 dollar per sale, or maybe a percentage of the selling price, to such-and-such a cause. Visitors will respond readily to such magnanimous giving. Of course, you must follow this up after the promotion with a note on your site saying how much you were able to send as a result of their fulsome purchases.
6. Every website should have a newsletter or course on offer. These can be easily set up using an auto-responder and will enable you to keep in touch with your visitors on a regular basis. Your newsletter content will remind them of the benefits of visiting your site and you can give them the heads up on all the exciting new products and services you are offering.
Keep each ‘issue’ short but full of useful content that your subscribers will be grateful to receive.Put as many of these six tactics to work on your website as you can and see the difference. Every website needs sales, which means you must have visitors, and preferably repeat visitors who will buy again and again.
And the way into your visitors’ hearts is to demonstrate that you are a kind, thoughtful and generous human being- not just someone out to make a quick buck. Find a way into their hearts and minds and you can’t lose.
ABOUT THE AUTHOR
Mervyn Love is the author of articles covering such topics as Internet Marketing, Creative Writing and Natural Health remedies. Visit http://www.fortresspublishing.com for a whole range of Internet marketing resources, reviews and articles. Subscribe to his newsletter for Internet Marketers at: http://www.fortresspublishing.com/MPNsplash.html
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