You can often dramatically increase and boost your E-Book sales by making a few minor adjustments to your sales page.
Here are 7 ways to you can apply to increase E-Book sales:
1.Make sure your 'Order' link appears at least 3 times on your sales page.
2.If your link currently says 'Order!’ change it to 'Order via Secure SSL Server' (if that is the Case). I made this change about a month ago, and I noticed an immediate increase in sales.
3.Offer a money-back guarantee that makes it clear that you don't mind refunding purchases.
4.Add a 'guarantee' logo or icon to your sales page. You can find a variety 'guarantee' graphics at AltaVista's Media Search: http://web.altavista.com/cgi-bin/query?cn=med
Click on the 'radio button' that says 'Images' and then type 'guarantee' into the search box. AltaVista will return 20 pages of 'guarantee icons'.
(Before placing one of these graphics on your website, make sure it is not covered by copyright).
5.Offer 2 or 3 chapters of your book free (in the form of a downloadable Trial version of your E-Book). You could also allow people to read those same chapters online.
6.Include a 'Table of Contents' so that your visitors can see what your E-Book contains.
7.Keep your sales copy to one page. People are spending less and less time surfing the Web - if your sales message is more than one page, your visitors will probably move on before reaching the end.
Good luck.
ABOUT THE AUTHOR
Hamoon Arbabi
Find more about Making money on the Internet, Online business opportunities, Marketing tactics, Free services, Free tools and... In http://homebusiness.nexuswebs.net
Friday, December 28, 2018
Wednesday, December 12, 2018
Boost Sales by Using Targeted Marketing Strategy
When it comes to business promotion, experts say that you should use the right marketing avenues. For instance, you should foster the use of brochure printing to accelerate your marketing plan.
This is aside from using business cards and postcards to sell to your target customers. However, having these tools often make business owners forget to whom they are really promoting their products. Who are their target markets with which their marketing materials are designed for?
For a business to succeed, it is critical to determine who the target market is. Doing so lowers the cost of marketing and increases the potential for business success. Determining the target market is the process of discerning the group that make up your customer base. You develop your products and services based on these groups, thus, distinguishing your desired market segment.
Look at huge businesses today, cell phone manufacturers for instance. Why do you think Sony and other huge telephone companies developed affordable phone for the masses? This is because they are developing products for the working class and the masses whose needs are different from that of the upper income class.
So, how do you find your target market?
When finding your target market, there is no exact way of doing it. There is really no exact market segment that you can use. However, when businesses define their market segment they often rely on the following factors, gender (male, female, members of the third sex), age (kids, teenagers, adults, etc.), and income (lower class, middle class, or upper class). Some businesses also use marital status, ethnicity and many other factors in determining their market.
When you have used these parameters and defined your target market, you will be able to reach the right people who will benefit from your products and services. Likewise, having the right market allows you to get your message across much faster and create the right marketing campaign. Consequently, you are able to save a lot on the cost of your campaign, get more sales, and receive higher income.
Therefore, for instance you are going to sell women clothing in your boutique. How do you define your target market, then? For this example, your target market would be mostly women, teens and adults, probably in the middle class, students and working in middle management. After defining your target market, you need to do a market research. Knowing the lifestyle and purchasing power of your target market is needed.
Here are ways you can do as your marketing strategy:
• Make your boutique as female looking as possible. Display several eye-catching clothes. Keep in mind that women are likely to respond to striking images.
• Create compelling brochures. If you have a budget for brochures, create brochure templates that effectively showcase your clothes in an enticing manner. Include in your brochures attractive images of women wearing your beautiful clothes.
• Talk to your customers like your friends. Doing so, you can easily influence then to buy your products and create positive customer relationships.
By knowing your target market, you easily boost your business image and maintain customer relationships. This also allows you to make your products more accessible to people and easily remembered in case they need your products and services. So, study your target market carefully to stay ahead of the competition.
ABOUT THE AUTHOR
Kaye Z. Marks is an avid writer
This is aside from using business cards and postcards to sell to your target customers. However, having these tools often make business owners forget to whom they are really promoting their products. Who are their target markets with which their marketing materials are designed for?
For a business to succeed, it is critical to determine who the target market is. Doing so lowers the cost of marketing and increases the potential for business success. Determining the target market is the process of discerning the group that make up your customer base. You develop your products and services based on these groups, thus, distinguishing your desired market segment.
Look at huge businesses today, cell phone manufacturers for instance. Why do you think Sony and other huge telephone companies developed affordable phone for the masses? This is because they are developing products for the working class and the masses whose needs are different from that of the upper income class.
So, how do you find your target market?
When finding your target market, there is no exact way of doing it. There is really no exact market segment that you can use. However, when businesses define their market segment they often rely on the following factors, gender (male, female, members of the third sex), age (kids, teenagers, adults, etc.), and income (lower class, middle class, or upper class). Some businesses also use marital status, ethnicity and many other factors in determining their market.
When you have used these parameters and defined your target market, you will be able to reach the right people who will benefit from your products and services. Likewise, having the right market allows you to get your message across much faster and create the right marketing campaign. Consequently, you are able to save a lot on the cost of your campaign, get more sales, and receive higher income.
Therefore, for instance you are going to sell women clothing in your boutique. How do you define your target market, then? For this example, your target market would be mostly women, teens and adults, probably in the middle class, students and working in middle management. After defining your target market, you need to do a market research. Knowing the lifestyle and purchasing power of your target market is needed.
Here are ways you can do as your marketing strategy:
• Make your boutique as female looking as possible. Display several eye-catching clothes. Keep in mind that women are likely to respond to striking images.
• Create compelling brochures. If you have a budget for brochures, create brochure templates that effectively showcase your clothes in an enticing manner. Include in your brochures attractive images of women wearing your beautiful clothes.
• Talk to your customers like your friends. Doing so, you can easily influence then to buy your products and create positive customer relationships.
By knowing your target market, you easily boost your business image and maintain customer relationships. This also allows you to make your products more accessible to people and easily remembered in case they need your products and services. So, study your target market carefully to stay ahead of the competition.
ABOUT THE AUTHOR
Kaye Z. Marks is an avid writer
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