When most of us think of racking up massive sales, we
imagine a product or service that EVERYONE will want.
The person who comes up with the next paperclip or comb
will strike it rich, right?
Mass appeal products do garner massive sales, BUT getting
your product on the radar screen of millions of consumers
is an extremely difficult and expensive task. Even large
corporations who spend millions often miss the mark and
their product winds up remaindered on the shelves of
discount dollar stores.
A much better way to turn your ideas into profits is to
market to niches. A niche is a tightly defined group of
consumers who are deeply interested in a specialized line of
products or services.
Not everyone is interested in fine clocks, but thousands of
people ARE and will pay good prices for them. A web site
that becomes known as a center for fine Austrian
grandfather clocks might easily outpace a site selling $10
watches. Put simply, it is better to sell to a few people who
REALLY want your product than a lot of people who don't
care much about what you sell.
This is particularly true on the Internet. Sites like
Amazon.com and E-Bay are jockeying for the 20% anchor
store position. Meanwhile, niche audiences account for a
whopping 80% of online consumers and commerce.
You can turn niche sales into big sales by catering to lots of
good niche audiences. At AllenBeys we offer a very large
collection of carefully niched pages offering 16,000 items
from 15 countries.
These aren't the kinds of products you would likely find at
Walmart or Kmart. People flock to our online store to
discover the stunning, the unusual, the hard to find, and the
one-of-a-kind.
History buffs revel in our replicas of blunderbusses, suits of
armor, Samurai swords, and Sherlock Holmes Chess Sets.
Think about it a moment. Where else can you find a
realistic blunderbuss if that's what you really want? - (and
you might be surprised at the thousands of people who take
great delight in historical objects like these).
Start creating your niche empire. Find an audience that
deeply craves a hard-to-find item. Then add to your
success by uncovering more niche groups whose loyalty
and sales you can quickly attract by satisfying their
specialized needs.
ABOUT THE AUTHOR
Carol Cook is one of the founders of Allenbeys.com, the
site that searches the world for unique, hard to find
products in unusual categories. There's no ho-hum
shopping here! See their 16,000 items at
http://www.allenbeys.com Reach Carol at
allenbeys@allenbeys.com.
No comments:
Post a Comment